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Table of Contents

147 Publishing Tips for Professors
by Danny R. Arnold


PREFACE

DEVELOP AN OVERALL PLAN
1. Analyze publishing from the 30,000-foot level
2. Analyze your immediate situation
3. Analyze yourself
4. Formulate a long-term plan
5. Formulate a short-term (e.g., annual) plan
6. Be prepared to be flexible
7. Determine your ideal mix or quantity vs. quality
8. Fit your research plan to your evaluation system
9. Determine whether you will be a generalist or specialist
10. Plan to become an authority in the field
11. Make the commitment!
12. Construct your research tool chest
13. Find the optimally-sized “pipe” for your research
14. Always take the ethical approach

VEHICLE ANALYSIS
15. Begin with the largest list of journals available for your discipline
16. Determine the types of journals and other vehicles in which you want to publish
17. Pinpoint the hottest topics over the last several years
18. Analyze articles to determine why each article was published
19. Get a handle on the typical structure of articles

EXPAND YOUR EXPERTISE
20. Determine the characteristics of a good publisher
21. Determine why some faculty members do NOT publish, or publish very little
22. Recognize that you may have undeveloped skills and interests
23. Read, read, read
24. Improve your skills
25. Master the APA style manual and the on-line tools available to you — consider the time spent learning them as an investment
26. Expand your knowledge of other, related fields
27. Expand your knowledge beyond the academy
28. Hone your networking skills
29. Study the nature of the basic types of articles


GENERATE IDEAS
30. Always be on the lookout for ideas
31. Read Dissertations and Theses from Start to Finish (Cone and Foster)
32. Share ideas
33. Keep a “file folder” for ideas
34. Remember that there are no bad ideas, just undeveloped ones
35. Remember that for every idea, there is a path to another, better idea
36. When you are trying to develop an initially marginal idea, try spinning, stacking, and repositioning
37. Milk your dissertation
38. Get a partner to help you squeeze more from your dissertation
39. Take advantage of academic conferences
40. Analyze conference papers
41. Take advantage of opportunities to hear journal editors talk
42. Talk with colleagues
43. Talk with people in the “real world”
44. Learn how to read articles with a singular focus
45. Use the “spinning gear wheel” method
46. Scrutinize the article sections on “recommendations for future research”
47. Scrutinize discipline resources
48. Question everything
49. Revisit the old stuff
50. Utilize reverse thinking
51. Transform models
52. Use 7, 10, 12, or 13 elements
53. Develop sequential processes
54. Apply advanced knowledge from your discipline to other disciplines
55. Apply advanced knowledge from other disciplines to your base discipline
56. Use the classroom as a source for pedagogical ideas
57. Use the classroom as a source for process ideas
58. Translate academic knowledge for end users
59. Consider evolving a conference paper into a special purpose manuscript
60. Leverage your consulting — get new ideas
61. Leverage your consulting — write a case
62. Leverage your grants and contract research
63. Pursue research topics that can support your teaching or consulting work
64. Work the margins
65. Challenge conventional thinking
66. Take ethical advantage of teaching doctoral students
67. Take ethical advantage of teaching master's students
68. Keep a means for recording ideas near you at all times


MANAGE YOUR TIME
69. Put in the hours!
70. Maximize the return on your time investment
71. Take advantage of holidays and the summer
72. Find the right place to work
73. Use student workers and Graduate Assistants (Gas) effectively
74. Get the right teaching schedule
75. Balance classroom assignments with research needs
76. Keep a process log or production schedule
77. Learn to use “to do” lists and calendars effectively


MANUSCRIPT CONSIDERATIONS
78. Find ways to focus intently on manuscript issues
79. Find ways to focus on anything BUT the manuscript
80. Develop a “writing and thinking” approach
81. Develop an optimal “word capturing” pattern
82. Follow manuscript guidelines carefully
83. Find the best writing/editing approach for you
84. Consider developing a concept paper and subsequent research paper
85. Find a good template
86. Get something on paper
87. Make sure your manuscript poses a relevant question … and answers it clearly
88. Make sure you develop a hook
89. For each project, decide whether you will write to a target audience or write the manuscript and let it find a home
90. Make sure that all of the key elements are included
91. Be sure to admit openly the limitations of your research
92. Back up your work regularly and keep multiple copies of the final version
93. Master an endnote/footnote package
94. Assess whether your manuscript is a fit for a specific journal
95. Before sending a manuscript to a journal, consider what that journal has already published on your topic
96. Do not shoot too low
97. Do not shoot too high
98. Remember that every manuscript has a home
99. Prepare your manuscript for a specific journal and submit it only to that one journal
100. Write a good cover letter
101. If necessary, hire an editor
102. Solicit “free” reviews
103. Turn it loose!
104. Close the deal
105. Do not be afraid of rejection
106. Write a short thank you note to the editor for sharing the reviewers’ comments
107. Do not fight with editors or reviewers
108. Address reviewer comments, even if you pull the manuscript and submit it to another journal
109. Take your ego out of the equation


PARTNERSHIPS
110. Find a publishing partner — at your school, in your discipline
111. Find a publishing partner — at a different school, in your discipline
112. Find a publishing partner — from your doctoral program
113. Find a publishing partner — in a different discipline
114. Target the discussant of your conference paper as a potential partner
115. Carefully analyze a potential partner before committing
116. Carefully evaluate whether you want to work with multiple publishing partners
117. Use your partner to help generate new and better ideas
118. Treat your partner with respect
119. Treat your partner’s ideas with respect
120. Do not discuss your partner’s weaknesses with others
121. Do not forget to focus on teamwork
122. Always try to do more than 50 percent of the work
123. Exercise patience


TACTICAL CONSIDERATIONS
124. Forget your dissertation (after you have milked it)
125. Work only on topics that have value to someone
126. Always have a stream of data flowing to you
127. Volunteer to review conference and journal manuscripts
128. Consider all types of publishing
129. Use conferences as a launch pad
130. Use conferences as a potential “fall back” vehicle
131. Find conferences that have an associated journal
132. Look for special issues of journals
133. Choose publishing niches that have a full array of publishing vehicles
134. Milk your research streams (ethically)
135. Avoid potential conflicts of interest
136. Take advantage of seed money
137. Take advantage of sabbatical opportunities


BALANCE YOUR EFFORTS
138. Never let your research efforts compromise your teaching
139. Optimize the number of hours devoted to research and writing
140. Learn how to shift your focus
141. Learn to deal with delayed gratification
142. Mentor young researchers
143. Help organize “brown bag” research lunches and in-house research seminars
144. Guard your health
145. Take care of your domestic relationships
146. Celebrate your success
147. If you burn out, refocus or reinvent yourself


CONTRIBUTORS


ABOUT THE AUTHOR

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