   1. Analyze publishing from the 30,000-foot level
   2. Analyze your immediate situation
   3. Analyze yourself
   4. Formulate a long-term plan
   5. Formulate a short-term (e.g., annual) plan
   6. Be prepared to be flexible
   7. Determine your ideal mix or quantity vs. quality
   8. Fit your research plan to your evaluation system
   9. Determine whether you will be a generalist or specialist
   10. Plan to become an authority in the field
   11. Make the commitment!
   12. Construct your research tool chest
   13. Find the optimally-sized “pipe” for your research
   14. Always take the ethical approach

VEHICLE ANALYSIS

   15. Begin with the largest list of journals available for your discipline
   16. Determine the types of journals and other vehicles in which you
         want to publish
   17. Pinpoint the hottest topics over the last several years
   18. Analyze articles to determine why each article was published
   19. Get a handle on the typical structure of articles

EXPAND YOUR EXPERTISE

   20. Determine the characteristics of a good publisher
   21. Determine why some faculty members do NOT publish, or
         publish very little
   22. Recognize that you may have undeveloped skills and interests
   23. Read, read, read
   24. Improve your skills
   25. Master the APA style manual and the on-line tools available
         to you — consider the time spent learning them
         as an investment
   26. Expand your knowledge of other, related fields
   27. Expand your knowledge beyond the academy
   28. Hone your networking skills
   29. Study the nature of the basic types of articles

GENERATE IDEAS

   30. Always be on the lookout for ideas
   31. Read Dissertations and Theses from Start to
         Finish (Cone and Foster)
   32. Share ideas
   33. Keep a “file folder” for ideas
   34. Remember that there are no bad ideas, just
         undeveloped ones
   35. Remember that for every idea, there is a path to another,
         better idea
   36. When you are trying to develop an initially marginal idea,
         try spinning, stacking, and repositioning
   37. Milk your dissertation
   38. Get a partner to help you squeeze more from your dissertation
   39. Take advantage of academic conferences
   40. Analyze conference papers
   41. Take advantage of opportunities to hear journal editors talk
   42. Talk with colleagues
   43. Talk with people in the “real world”
   44. Learn how to read articles with a singular focus
   45. Use the “spinning gear wheel” method
   46. Scrutinize the article sections on “recommendations for
         future research”
   47. Scrutinize discipline resources
   48. Question everything
   49. Revisit the old stuff
   50. Utilize reverse thinking
   51. Transform models
   52. Use 7, 10, 12, or 13 elements
   53. Develop sequential processes
   54. Apply advanced knowledge from your discipline to other
         disciplines
   55. Apply advanced knowledge from other disciplines to your
         base discipline
   56. Use the classroom as a source for pedagogical ideas
   57. Use the classroom as a source for process ideas
   58. Translate academic knowledge for end users
   59. Consider evolving a conference paper into a special purpose
         manuscript
   60. Leverage your consulting — get new ideas
   61. Leverage your consulting — write a case
   62. Leverage your grants and contract research
   63. Pursue research topics that can support your teaching or
         consulting work
   64. Work the margins
   65. Challenge conventional thinking
   66. Take ethical advantage of teaching doctoral students
   67. Take ethical advantage of teaching master's students
   68. Keep a means for recording ideas near you at all times

MANAGE YOUR TIME

   69. Put in the hours!
   70. Maximize the return on your time investment
   71. Take advantage of holidays and the summer
   72. Find the right place to work
   73. Use student workers and Graduate Assistants effectively
   74. Get the right teaching schedule
   75. Balance classroom assignments with research needs
   76. Keep a process log or production schedule
   77. Learn to use “to do” lists and calendars effectively

MANUSCRIPT CONSIDERATIONS

   78. Find ways to focus intently on manuscript issues
   79. Find ways to focus on anything BUT the manuscript
   80. Develop a “writing and thinking” approach
   81. Develop an optimal “word capturing” pattern
   82. Follow manuscript guidelines carefully
   83. Find the best writing/editing approach for you
   84. Consider developing a concept paper and subsequent
         research paper
   85. Find a good template
   86. Get something on paper
   87. Make sure your manuscript poses a relevant question …
         and answers it clearly
   88. Make sure you develop a hook
   89. For each project, decide whether you will write to a target
         audience or write the manuscript and let it find a home
   90. Make sure that all of the key elements are included
   91. Be sure to admit openly the limitations of your research
   92. Back up your work regularly and keep multiple copies of
         the final version
   93. Master an endnote/footnote package
   94. Assess whether your manuscript is a fit for a specific journal
   95. Before sending a manuscript to a journal, consider what
         that journal has already published on your topic
   96. Do not shoot too low
   97. Do not shoot too high
   98. Remember that every manuscript has a home
   99. Prepare your manuscript for a specific journal and submit
         it only to that one journal
   100. Write a good cover letter
   101. If necessary, hire an editor
   102. Solicit “free” reviews
   103. Turn it loose!
   104. Close the deal
   105. Do not be afraid of rejection
   106. Write a short thank you note to the editor for sharing
          the reviewers’ comments
   107. Do not fight with editors or reviewers
   108. Address reviewer comments, even if you pull the
          manuscript and submit it to another journal
   109. Take your ego out of the equation

PARTNERSHIPS

   110. Find a publishing partner — at your school,
          in your discipline
   111. Find a publishing partner — at a different school,
          in your discipline
   112. Find a publishing partner — from your doctoral program
   113. Find a publishing partner — in a different discipline
   114. Target the discussant of your conference paper as
          a potential partner
   115. Carefully analyze a potential partner before committing
   116. Carefully evaluate whether you want to work with
          multiple publishing partners
   117. Use your partner to help generate new and better ideas
   118. Treat your partner with respect
   119. Treat your partner’s ideas with respect
   120. Do not discuss your partner’s weaknesses with others
   121. Do not forget to focus on teamwork
   122. Always try to do more than 50 percent of the work
   123. Exercise patience

TACTICAL CONSIDERATIONS

   124. Forget your dissertation (after you have milked it)
   125. Work only on topics that have value to someone
   126. Always have a stream of data flowing to you
   127. Volunteer to review conference and journal manuscripts
   128. Consider all types of publishing
   129. Use conferences as a launch pad
   130. Use conferences as a potential “fall back” vehicle
   131. Find conferences that have an associated journal
   132. Look for special issues of journals
   133. Choose publishing niches that have a full array of
          publishing vehicles
   134. Milk your research streams (ethically)
   135. Avoid potential conflicts of interest
   136. Take advantage of seed money
   137. Take advantage of sabbatical opportunities

BALANCE YOUR EFFORTS

   138. Never let your research efforts compromise your teaching
   139. Optimize the number of hours devoted to research and writing
   140. Learn how to shift your focus
   141. Learn to deal with delayed gratification
   142. Mentor young researchers
   143. Help organize “brown bag” research lunches and in-house
          research seminars
   144. Guard your health
   145. Take care of your domestic relationships
   146. Celebrate your success!
   147. If you burn out, refocus or reinvent yourself

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