Reaching Out: How Academic Leaders Can Communicate More Effectively with their Constituencies
Linda Weimer has 30 years of experience in the field of academic communications.
She most recently served for six years as the Assistant Vice Chancellor for
University Relations at the University of California,
A graduate of Cedar Crest College in Allentown, PA, Weimer went on to earn a master's degree in zoology from the University of Wisconsin, Madison. She has a multi-faceted background in academic communications having written for film, radio, newspapers and magazines and done speech writing for academic leaders, as well as having been responsible for media relations, government relations, event planning, visitor programs and publishing in her positions.
Her major strength has been in guiding the communications programs of her institutions to be more proactive, productive and effective. She is a strong proponent of strategic planning for communications and of involving, as much as possible, all members of the university community in the public relations effort. Weimer also has been active in the Council for the Advancement and Support of Education, serving three years as the Chair of the National Communications Commission and on the CASE Board of Trustees. In 1998, she was awarded CASE's prestigious Alice Beeman writing award for "Reaching Out."